This means you absolutely must share your blog posts

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Since that’s what you want your business blog to do anyway, internal linking is a no-brainer. Share and Encourage Sharing Search engines depend more and more on social signals to deliver high-quality results to searchers, and visitors want to see social proof to determine if your blog is worth their time. on social media and make it easy for visitors to share. The best ways to encourage sharing are placing large social buttons in prominent places and using calls to action inviting them to share.

Facebook is especially important for Bing and Google+ is critical for Google, while Twitter, LinkedIn, Reddit, and other social services Clean Email show visitors how often your content is read and shared. Encourage Comments Blog Writing Tips - Encourage Comments Search engines love fresh, user-generated content, which is exactly what comments are. Encourage comments with a call to action at the end of each post, or by hosting a giveaway or contest where each comment is an entry. Show Neighboring and Related Posts Most blog platforms allow you to show newer, older, and similar articles at the bottom of each blog post, improving navigation for readers and crawling for search engines.

Navigation and usability are important to search engines because they help visitors find what they’re looking for and create a better user experience, while a better crawling experience helps search engines understand your blog and website better. Create Your Own Images Every article you publish should have at least 1 good image, which makes it more visually appealing and easier to share through visual social media like Pinterest. Creating your own images when possible helps you get more traffic through image search and build awareness of your brand as it’s shared on Flickr, Pinterest, and other channels.