However, a large number

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However, traditional bank marketing cannot meet the standards of digital marketing, and it does not provide appropriate services and marketing to long-tail customer groups. At this time, how should bank marketing go digital? Let’s take a look at the interpretation of this article. Bank users have already entered the stock era. Traditional bank marketing mainly focuses on these high-end users, using one-on-one personalized services from account managers to increase product sales and profit margins.


However, a large number of long-tail customer groups have not received appropriate services Indonesia Telegram Number Data and marketing. . Marketing in the digital era needs to reflect the value of long-tail customer groups, use digital technology to analyze user portraits, effectively group users into stratified groups, and conduct targeted differentiated marketing. The bank's marketing digital system is to use a data-driven, low-cost, high-efficiency method to deliver the content and product information that best matches.





User needs to the most accurate audience through the most appropriate media channels and formats. For data-driven marketing, the entire marketing process requires digitization, platformization, and automation. How digitalization drives banking growth Suggestions on digital transformation of bank marketing As large banks continue to apply digital technologies in depth, small and medium-sized banks are increasingly investing in digital transformation, and marketing has become one of the easiest scenarios to see results in banks' digital transformation.