Then he tries to guess them,

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If he gets them right he pats himself on the back and moves on to the next phase. Before inserting the word sequences, 15% of the words in each sequence are replaced by a so-called “masked token”. The model then attempts to predict the original value of the masked words, based on the context provided by the other unclear words in the sequence. The second technique is called Next Sentence Prediction (NSP) and is used by BERT to relate sentences to each other. In the training process, the model receives sentence pairs as input and learns to predict whether the second sentence in the pair is the next sentence in the original document. Take for example two sentences X and Y. Is the second one, Y, the next sentence after A in the corpus or just a random sentence?

Well, BERT understands this too  Google BERT & SEO Bosnia and Herzegovina Mobile Number List If you've gotten this far, I expect you're wondering how Google BERT can impact your site's positioning and more generally SEO. Everywhere you will read that "nothing will change, go calmly and don't care". Well, I don't think exactly like that. In fact, there are aspects that, if worked on, can certainly allow you to gain an advantage. There are also some warnings that you would do well to keep in mind. Keep in mind that an update of this type affects not only your site, but also any link building or digital PR service active on external sites. Quality will be evaluated not only on you but also around you. So these are my recommendations: You will probably lose traffic if you haven't defined the context well. First of all, if you were driving traffic from keys that were "not perfectly in context", get it into your head that you have a great chance of losing those volumes.



This will happen because Google BERT allows the search engine to understand the context of a query , so you would do well to give more relevance to the content on your pages. Long tails are becoming increasingly important . Now there are no more excuses and you no longer have time: you have to work on voice searches. The queries introduced on Google and those dictated by voice are very different, which is why thanks to the correct use of long tails you could even receive a lot more traffic. Google will tend to increasingly set aside poor pages. Google will not be able to extract information from your site if it does not host complete, relevant content full of useful information for your users. So if you don't have an editorial plan worthy of the name in your hands and if to date you have done content marketing with "made for Google " articles... adios, that's the window. Structured data is the present and the future. If it is still not clear to you, you must use.