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Testament to the sheer power of the star’s marketing power. Lesson: Keeping your finger well and truly on the pulse is paramount to ongoing marketing success. Embrace emerging trends as well as technologies and you will push yourself one step ahead of the competition. To learn about how AI is having a real impact on digital marketing, follow our AI with DMI series. Shaking it off final thoughts... “You are the only one who gets to decide what you will be remembered for.” Taylor Swift By getting personally involved in the shape and direction of her personal brand, Taylor Swift has taken charge of her commercial destiny. In addition to the savvy, consistent, and forward-thinking approaches to digital marketing—Swift’s genius stems from the fact that she


takes full ownership of her personal brand. By recently re-recording her first six albums to re-claim ownership of her work, Swift proves that she’s a motivated powerhouse who always takes measures to control her brand narrative. An unrivaled B2B Email List knack for storytelling, an unwavering commitment to her fans, and a wealth of strategic partnerships has seen Swift’s popularity soar over the years, cementing her status as a world-class cultural icon. As marketers, we can all learn a lot from Taylor Swift—use these lessons to your advantage and you will improve your chances of success in a competitive digital age. Get ahead of the pack with the Digital Marketing Institute Level up your digital marketing skills and get an all-important edge on the competition





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