Since micro-influencers

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Social Three weeks ago, Eminence presented you with digital trends for an explosive marketing wedding photo editing service  strategy in . Today, we have selected a theme from this article, namely micro-influencers, and give you an overview of this exciting topic. Micro-influencers are opinion leaders who have a relatively small number of followers between , and , , but with very strong engagement because they are very close to their subscribers and have great expertise in their field. Micro-influencers have a high engagement rate Instead of working with big influencers who have more than , or even millions of followers, you can work with Micro-Influencers to.



Promote your product in an authentic and credible way. Multiple Micro-Influencers create the same effect as a Macro-Influencer and generally do not cost as much. Choosing a Macro-Influencer who has a lot of followers is not always a guarantee of success. If you check the account of some Macro-Influencers, for example with the Follower Check, you will realize that often many fans are not "real". Markerly conducted an Instagram study on engagement and discovered a surprising trend: the more followers on an Instagram account, the more likes and comments decrease, so the engagement rate decreases more easily: Instagram users with less.