What are the black hat SEO techniques (to avoid)

phonenumberlist

We have made a list of some of the bad SEO practices that the savvy author should always avoid replicating on his or her website.

Keyword stuffing : we have already seen it in a separate article. It is the practice that consists in the excessive use of a single word in a reiterated manner, so as to make it more visible to the Google spider.
Cloaking: An unorthodox technique that consists of sending phone number two completely different pages to Google and the user. The webmaster who uses cloaking sends Google a version of the site that does not correspond to the one for the user.
Another very popular technique is to insert keywords or links into the texts that are invisible to the user's eye, but which are relevant to the Google spider .

Black hat SEO practices are countless and constantly evolving. “Where the law is made, there is a loophole” is a universal law that, naturally, also applies to the world of infinite optimization rules, which sometimes seem too complex to be addressed honestly.

With time, practice and study, an author's SEO experience can only become more refined, using proven techniques and small tricks that we like to call tricks of the trade. In this article we provide you with a simple and functional tool, a list of things to do when you open an old content and are amazed by the number of things to do to optimize it according to the current rules of search engines (and our new skills).