“visitor” takes an action, he is activated

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Acquisition .
This is the first point of contact with the potential customer. To do this, you can use different channels: SEO, SEM, social advertising, mobile app, Dem, word of mouth and more traditional channels such as telephone, TV...

Activation .
When the “visitor” takes an action, he is activated ; it means that we telegram number have responded to his need and solved his problem. How to measure the action of active visitors? Subscribing to the site or newsletter, a more in-depth visit of the site, the use of more advanced features such as software or web apps. Before investing in other channels (and in improving the product itself) it is a good idea to strengthen and optimize the work on what is already used.

Retention .
At this point, it is a matter of paying attention to the return of users and measuring how many times they actually use a service. The result varies depending on the business.

Referral .
Word of mouth, if it works, works magic. A loyal customer not only uses services and products regularly, but recommends them. How to implement referral? Share buttons, promo codes, affiliate links, invitations to connections/friends.