How to revolutionize your company with digital marketing

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The internet came to revolutionize the world, and Digital Marketing is part of this revolution. After all, digital media did not accept conventional marketing very well, mainly due to the advent of several new strategies. Currently, almost 60% of the world's population (4.66 billion people) has access to the internet. This means that each and every target audience is accessible through digital media. But how can we get in touch with these people? This is exactly the question that Digital Marketing arises from! In this post, we will explain, in detail, what it is and how to apply these technologies in your company. What is Digital Marketing? Digital Marketing can be defined as a set of tools and techniques that aim to prospect customers on the internet. Therefore, any tool or means of communication on the Web can be used with commercial interest. An example of this is social networks. Although its development was aimed at contact between people, today there are marketing tools suitable for them. Facebook Business is one of them. Likewise, YouTube, previously seen as a tool for sharing videos, can be transformed into a vending machine. Let’s understand a little more about the power of Digital Marketing. How can Digital Marketing impact your company? Now that you know what Digital Marketing is, let's present some benefits of using it in your company.

It is worth remembering that impactful results are only achieved Colombia Mobile Number List by those who truly master the subject. Therefore, it is important to hire a company specialized in the field, such as a digital marketing agency specialized in helping companies grow in the digital world. Increases your visibility in the market The power of Digital Marketing is reaching thousands of people with little effort. This way, your brand gains a lot of visibility in the market, which is a fundamental pillar of all successful businesses. This visibility can occur both passively and actively. In this case, the passive one uses SEO and Content Marketing, while the active one uses sponsored ads. It is possible to gain access from Google, Youtube, Facebook and any other source of user flow. In fact, we couldn’t fail to mention the power of social media. A viral post, for example, can reach almost all users on that network! Gives your brand more credibility Content Marketing is one of the arms of Digital Marketing. He is responsible for attracting people interested in information on a certain topic. For example, if your company works with wood, content about the best types of wood, how to preserve each type of wood and the like will certainly attract interested people. The idea is to win customers passively. Just to give an example, suppose that each text attracts 100 users, of which 3 close a deal with you.



If 3 texts are published per week, over the course of 1 year, you will have 144 texts on your blog, returning a total of 432 closed deals per month. Brings more results than conventional marketing In general, Digital Marketing brings more results than conventional marketing. But that doesn't mean you should abandon the second one, OK? To understand this, let’s compare the reach power of a billboard with that of a paid advertisement on social media. On average, in the city of São Paulo, you pay R$1,000 to rent a billboard; with the arts, we can invest around R$1,500. Assuming a busy street, around 10,000 people will pass near the billboard — they won't always look at it, much less interact in some way. In short, we don't know how much this action returns the company. With a Facebook ad, configured for 15 days and investing R$100 per day, your brand will be seen by up to 84 thousand people, while more than 12 thousand will interact with the ad. Let's assume a conversion rate of 2% and an average ticket of R$100, your company will earn almost R$25,000 with this campaign! Has an adjustable budget Unlike conventional marketing actions, the digital world is very democratic.