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want to dominate the SERPs within a particular city or region. But even with the best SEO strategy, you’re still not likely to own the first (or second, or third!) spot for local searches–especially those with purchase intent. Those belong to local search ads. SEO vs. SEM - google results showing ads Every result above the fold is a paid search result. But showing up in these coveted spots requires expertise in a number of areas. You need to bid on the right keywords, have the right ad strategy, and target the right locations.
That’s where it pays to understand how to optimize your Google Ads location targeting. In this post, we’re covering: common pitfalls to avoid when setting your Google Ads location targeting How to analyze your location performance in Google Iceland Phone Number Ads How to optimize your location performance with bid adjustments in Google Ads Let’s begin! common pitfalls of setting your Google Ads location targeting When you create a campaign in Google Ads, you have near-limitless location targeting options to choose from. Targeting the whole world, country, state, city, or zip code–the steps are easy and nearly identical. google ads location targeting set up But that simplicity and ease with endless choice often cause advertisers to.
Worried you’re making more mistakes in Google Ads? Find out with a free, instant audit >> Google Ads Performance Grader Don’t make decisions with your gut! All humans are biased, and we over-appreciate our own experiences. Don’t let your experiences blind your marketing. You’re likely the most experienced searcher regarding your own business–and your prospective customers certainly have a different background than you. You might assume that only people in your business’s town or neighborhood would become customers. Still, you might be surprised at how far people are prepared to travel to find a dentist, doctor, or lawyer they trust (or how far they’ll travel to get away from the options in their own backyards!). Instead of
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發表於 2024-3-5 19:34:24