According to statistics

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However, as many as % of sites have an insufficiently optimized Description . What to do: Carefully work out meta tags on all pages of the site. Title and Description should not be templates and contain the essence of the product offering. Emojis and attractive selling headlines work great in meta tags. Availability of micro markup Eat Yes with errors or partially Absent Schema.org % % % Open Graph % % % As you can see from the table, the lion's share of sites have growth points : % and % do not have or have micro markup partially/with errors.


Compared to these online stores, sites with well-developed micro Afghanistan WhatsApp Number markup become leaders and have advantages. What to do: Implement micro markup on the site. It helps search engines better understand the content of the page: product, contacts, article. In practice, pages with micro markup rank better and have a more attractive appearance in search results. The user sees the rating or prices of your products directly in Google or Yandex results. , users click on such cards in search results more often. Registration on cards





registraciya_na_kartah More than % of sites are in Google My Business and Yandex.Directory. At the same time, only % are there and there at the same time. What to do: Be sure to add your company (site) both to Yandex.Directory and Google My Business. It is important to understand that a one-time placement will not be enough . It is necessary to update information (contacts, descriptions, products) in a timely manner, as well as work with reviews. During the audit process, we saw a large number of negative and unprocessed reviews in Yandex.Directory and Google My Business, which is of course unacceptable, since most buyers read reviews about the company before making their choice.