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Social media and consumer reviews. Digital advertising revenue has increased % over the past three years, reaching $ billion in . Global spending on social media ads has more than doubled since the outbreak of COVID- , reaching $ billion in . Growth rates in recent years indicate that the pandemic has increased the time people spend on social media, with the typical working-age user spending more than . hours a day using social platforms. This represents the highest figure ever recorded. Additionally, social media now takes up the majority of total time spent online, with nearly % of time attributable to this activity. Download our guide now to find out which are the most effective trends of for growing your business on social media! How users choose platforms social media trends Platform choices are not binary, and this is demonstrated by the fact that many people use multiple social platforms at the same time.

A recent study found that the majority of TikTok users also use Facebook every photo editing servies month, just as the majority of Telegram users use WhatsApp, and . % of Snapchat users also use Twitter. This implies that there is no particular advantage to being present on all social media platforms, but that a presence on one or two of the major platforms can provide almost all the reach needed. Meanwhile, online audio is becoming increasingly popular, with increasing use of music streaming services and podcast listening. Furthermore, interest in metaverses is increasing, but at the moment users still seem to prefer the world of gaming. You might be interested in "Is TikTok Ads also effective for B B?" Italian panorama.



In Italy , almost % of the population is active on social media, approaching million people. This number appears to be constantly growing, after a slight decline recorded last year due to a different data collection methodology. social media trends The main reasons why Italians visit and participate in conversations on social media are to search for information, maintain contact with friends and family and pass the time, all above %. Searching for inspiration on products and businesses to buy follows closely behind. The Meta group , with WhatsApp in first place, dominates the ranking of Italians' favorite social platforms , followed by Facebook and Instagram. TikTok, despite its growing popularity.